As a science public relations specialist: Synchronize S&T values with social values

I am not a S&T person. Detailed specifications of S&T are always black boxes for me. However it is not always a barrier to be a science communicator. I usually try to concentrate on observing a change of research teams' aspects and researchers' attitudes. The most important thing is to grasp the change process.

It might be better to refer to my work as research communication rather than as science communication. My task must be to measure dynamics of research activities rather than to deepen details of S&T. This is just a rhetoric, but I feel S&T truths can be seen just only through such diffrential calculi of dynamic process.